12 Marketing Secrets: A compilation of 12 marketing secrets for small businesses and consultantsPraise for this book from an Amazon reviewer:"This marketing book is jammed full of tactics to take your business to the next level, As the former owner of a brick and mortar business, this book is one that I wish I had available to me back then. Now running an online business I found this to be a very valuable asset in leaning how to leverage my marketing efforts...."
If you've been in business for any length of time, you know that customers are the life blood of the business. No customers, no business. In working with different clients across the world, the number one question/problem I encounter is "How do I get more customers?"
Getting and keeping customers is not hard if you follow the fundamental secrets laid out in this book. They are not hard to understand or implement, but are very powerful.
Some of the things you'll learn in this book include:
-Creation of consistent cash flow
-The single secret to business prosperity
-How to create and use a business image to eliminate price resistance
-Leveraging your marketing so you're more effective
-What a customer needs is not what you should sell them
-The key principle that is required to take your business to the next level
This guide is designed for small business owners, consultants, and anyone else who deals directly with clients. It is laid out in a simple, easy to read format.
Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and OffSimple, powerful marketing strategies every business can afford to implementThere's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more than 100 ideas to help any small business owner or marketer generate new revenue--with little or no marketing budget.With both Internet-based and creative offline ideas, you'll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, grow a loyal audience that devours your content, and spread the word about any product, service, cause or personality.
- Use simple videos as promotional power tools
- Hold an eBay auction for publicity purposes (author Jim Cockrum made over $30,000 and earned tons of free publicity from just one auction)
- Find the perfect online partners that can take you to the next level quickly...and more!
Facebook for Business: How To Market Your Business on Facebook and Get More Sales, New Customers and Brand AwarenessWhat You Get:*****************
100 Pages of EXCLUSIVE content
+ Bonus of 50 tips, taken from Real experience
+ Case Studies!
3 Tips You May Not Have Heard of to Make Facebook Work Harder For You:
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Tip #1 - This Very Important: The person who is creating the fan page for your business is the Administrator of the page!
The creator of the page can be removed from your fan page later on, only if you will remove him!
Sure you can add many administrators to your fan page ,however, I am aware of a big problem that businesses & companies have right now:
an employee or someone you asked for, created your fan page for you and you are no longer in a business relations with him.
So, now he can remove all admins and hold you as a "hostage" and you get stuck with nothing you can do!
Tip #2 - iPhone lets you update your Fan Page
iPhone's Facebook application is number 1 among all other applications on the apples' app store!
users update their Facebook status on the go by iPhone and interact with users and brands they are fan of.
This is big! They don't need to be in front of a computer to login to Facebook.
What does it mean to you? It's a big chance for you to update live content on the go.
Tip #3 - This is a BIG one, so take close attention:
Automated posts are the desire of every fan page owner. With "Notes" application you can import your RSS feeds from your blog / website.
("RSS" is a family of web feed formats used to publish frequently updated works such as blog entries, news headlines, audio, and video in a standardized format. If you don't know if you have RSS support in your website, please ask a webmaster).
Every post you will have on your website / blog will be published automatically to your Fan Page and straight to all your fans news feed! (It may take a while sometimes.)
From The Author:
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In the last three years, I have been in charge of many ad campaigns and strategic moves on Facebook for many companies.
The HUGE benefit for you is that you don't need to have a big advertising budget to spend on marketing with Facebook
because we've already done it for you!
After all, when you do online marketing you need try different strategies until you find the right one;
"until" is the scenario of injecting advertising budget "until" things go well. I am talking about "getting" in this book:
getting more online sales, leads and branding by using my experience.
This is why I think that by using this book you can use our "spent budget" and learn from our experience.
You can do it on your own without listening to me,
but in most cases if you are not a trained online marketer you don't have the insights I've received in the last three years.
I suggest that you read the information carefully, even if you think that you already KNOW what to do (and I see many of those assumptions every day).
On top of that, my experience in the high tech world as a computer engineer surely brings valuable insights to this book,
so If you really want to learn what do and how to do it on Facebook, please open your mind.
Some Interesting Content: (from Table of contents)
*****************************
1. Who is this book for?
2. Why Facebook? Why NOW?
2.2 So what are potential customers of yours are doing right now?
2.4 The basics three elements: Personal Profile, Fan Page, Group
2.6 Official Page / Fan Page
2.8 "Who" Do I recommend to make an administrator?
Three Keys to Using A Facebook Fan Page
2.8.1 Business IS personal on Facebook
2.8.2 Update, Update and Update your Facebook Page!
2.8.3 News Feed is FREE Advertising for your business
2.9 Facebook Fan Pages vs. User Profiles
A Lean Marketing Revolution: The Timeless-Know How PrinciplesFor decades, someone breaking into business had a tough time learning the secrets to marketing. The only solution was a study of numerous books containing hundreds of mind-numbing pages. Say "goodbye" to those days!
Now available is a short, easy to read, condensed version of the key principles of marketing, writen as, "A Lean Marketing Revolution."
A Lean Marketing Revolution, condense hundreds of pages of current text on marketing into a more easily understood format.
The result is a dynamic and exciting 46 page booklet which gets to the point rather quickly to drive immediate results, which is quite revolutionary.
A Lean Marketing Revolution was released on July 19, 2011. The booklet topped the bestsellers lists in Amazon’s Kindle division for eBooks in the first two weeks of release, quickly reaching the following ratings: number one (#1) as a bestseller in multilevel Marketing; number twenty-four (#24) as a bestseller in Advertising, number thirty-six (#36) in Marketing; number seven (#7) as a bestseller in Business Development; and, finally, number one (#1) as the hot new bestseller in Advertising, Marketing, and Business.
30 Ways to Boost Traffic to Your Website TODAY (Marketing Matters)***WARNING: DO NOT BUY THIS GUIDE UNLESS YOU ARE PREPARED TO DEAL WITH TONS OF TRAFFIC TO YOUR SITE!***Every single internet business is in search of the Holy Grail of online marketing: TRAFFIC.
However, many traditional marketers and businesses have little idea how to go about getting traffic, or even what to do with their traffic once they get it.
In this second edition of this popular 20-page special report, top internet marketers Jeff Hamilton and Evelyn Trimborn give you 30 tried and tested ways to get more traffic to your site TODAY. Not in a week or month, but starting RIGHT NOW.
One technique will glean more traffic for you. Using all 30 of these powerful methods will start driving considerable amounts of traffic to your site, for both lead generation and sales.
***PLUS, all new for 2012: FOUR more top strategies, AND all the reasons why you want to keep an eye on 1 particular site if you want to market and drive traffic like a pro--even if you have no budget for marketing!
If you are willing to invest the time in your online business, you can boost traffic to your website NOW by downloading this guide today and following these tried and tested tactics.
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AUDIENCE:
New website owners
People thinking about launching a website
Business owners with a website that is not performing as well as they would like.
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ABOUT THE AUTHORS
Jeff Hamilton and Evelyn Trimborn are popular marketers and bloggers on a variety of sites, including technology-leadership.com and insidersecretscorp.com.
Jeff is an expert on technology and finance and the author of almost a dozen titles on finance, capital, and technology.
Evelyn is the author of more than 2 dozen non-fiction titles on Internet marketing, small business success tactics, and personal finance.
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TABLE OF CONTENTS
INTRODUCTION
CHAPTER 1: THIRTY WAYS TO BOOST TRAFFIC TO YOUR SITE TODAY
CHAPTER 2: FOUR MORE BONUS WAYS TO BOOST TRAFFIC TO YOUR SITE TODAY
CONCLUSION
RESOURCES
FREE BOOK AND NEWSLETTER
With the advent of netbooks, smart phones and the Kindle Reader, writing ebooks is now seen as a plausible and achievable method for any author to publish their own work. This article provides a simple guide to getting the book idea from concept to digital format.
All good books start with the initial concept. You can brainstorm some ideas or run some market research to establish what your customers wish to read. Once you have set the books goal then this drives all content for the book. Note these thoughts down on paper/notepad/a word processor.
Break down the overall work for the book into sections, sub-sections and/or chapters. For technical/non-fiction books then it can be worthwhile revisiting some of your favorite books for inspiration on the form that chapters should take. This is not plagiarism. Rather, this is merely taking another book template/outline and re-cycling the structure.
It is now time for the implementation phase – writing the content of the sections/chapters. Some ebook authors choose to outsource sections of writing (for example, to experts). Start this process early and agree the file formats of the content you wish to receive (so that you may more easily collate the content into one single file).
Most word processors can export files to various formats so it should be possible for you to settle upon a single format. While compiling the content for your ebook make regular backups, preferably versioning the file (by appending the date or version number to file-names) and store backups in multiple locations and not only on your computer (just in case something happens to it).
Decide upon the look and feel of the ebook. You could pay a graphic designer to create a template (of the header, footers, fonts, etc) or choose one of the freely available templates from the internet. This may be overkill if your ebook is purely textual, in which case a simple format and font will complement the content.
For added impact, don’t forget that the ebook will probably be read on a monitor/laptop screen/ebook reader so traditional page formats can be toyed with. Some great ebooks have been written with relatively little content but they have added impact through strategic use of images, varying font sizes to emphasize important points and using color to highlight/structure content in a pleasing manner.
The final step is to create your Portable Document Format (PDF) file. In Word this is one of the options in the Save As menu while on most other word processors, such as the Open Office Suite, you can simply Export As PDF.
Writing your own ebooks or software and want to sell them yourself? Then read my DLGuard review online – the one-stop solution for selling digital downloads.
