Duct Tape Marketing: The World's Most Practical Small Business Marketing GuideDuct Tape Marketing is the small business marketing road map - A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market and grow their businesses.
This guide combines insights gained from over twenty years of successfully working, in the field, with real-life small businesses.
There are no theoretical complexities presented in Duct Tape Marketing - just simple, effective and affordable marketing that sticks.
CAREFUL! Duct tape is a serious tool... it sticks where you put it. So are the ideas in this book. If you're ready to make a commitment and are willing to make something happen, John's book is a great place to start. --Seth Godin, author of Purple Cow
For all those who wonder why John Jantsch has become the leading advisor and coach to small businesses everywhere, Duct Tape Marketing is the answer. I have never read a business book that is as packed with hands-on, actionable information as this one. There are takeaways in every paragraph, and the success of John's blog is living proof that they work. Duct Tape Marketing should be required reading for anyone who is building a business, or thinking about it. --Bo Burlingham, editor-at-large, Inc. magazine, and author of Small Giants: Companies That Choose To Be Great Instead of Big
Duct Tape Marketing is a worthy addition to the growing library of how-to books on small business marketing -- concise, clear, practical, and packed with great ideas to boost your bottom line. --Bob Bly, author of The White Paper Handbook
With the world suffering from depleted reserves of trust, a business that sells plenty of it every day tends to create the most value. The great thing about trust as a product feature is that it delivers exceptional returns. With this book, John Jantsch has zeroed in on exactly what small businesses need to sell every day, every hour. --Ben McConnell, co-author of Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
John Jantsch has provided small businesses with the perfect perspective for maximizing all marketing activities - offline and on. Jantsch has the plan to help you thrive in the world of business today. Read it, all your competitors will. --John Battelle, cofounding editor or Wired and author of The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
Duct Tape Marketing is a great read for anyone in business. It has fresh ideas laid out in a practical and useable way. I highly recommend this book for growing any business. --Dr. Ivan Misner, Founder of BNI and Co-author of the New York Times bestseller, Masters of Networking
30 Ways to Boost Traffic to Your Website TODAY (Marketing Matters)***WARNING: DO NOT BUY THIS GUIDE UNLESS YOU ARE PREPARED TO DEAL WITH TONS OF TRAFFIC TO YOUR SITE!***Every single internet business is in search of the Holy Grail of online marketing: TRAFFIC.
However, many traditional marketers and businesses have little idea how to go about getting traffic, or even what to do with their traffic once they get it.
In this second edition of this popular 20-page special report, top internet marketers Jeff Hamilton and Evelyn Trimborn give you 30 tried and tested ways to get more traffic to your site TODAY. Not in a week or month, but starting RIGHT NOW.
One technique will glean more traffic for you. Using all 30 of these powerful methods will start driving considerable amounts of traffic to your site, for both lead generation and sales.
***PLUS, all new for 2012: FOUR more top strategies, AND all the reasons why you want to keep an eye on 1 particular site if you want to market and drive traffic like a pro--even if you have no budget for marketing!
If you are willing to invest the time in your online business, you can boost traffic to your website NOW by downloading this guide today and following these tried and tested tactics.
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AUDIENCE:
New website owners
People thinking about launching a website
Business owners with a website that is not performing as well as they would like.
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ABOUT THE AUTHORS
Jeff Hamilton and Evelyn Trimborn are popular marketers and bloggers on a variety of sites, including technology-leadership.com and insidersecretscorp.com.
Jeff is an expert on technology and finance and the author of almost a dozen titles on finance, capital, and technology.
Evelyn is the author of more than 2 dozen non-fiction titles on Internet marketing, small business success tactics, and personal finance.
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TABLE OF CONTENTS
INTRODUCTION
CHAPTER 1: THIRTY WAYS TO BOOST TRAFFIC TO YOUR SITE TODAY
CHAPTER 2: FOUR MORE BONUS WAYS TO BOOST TRAFFIC TO YOUR SITE TODAY
CONCLUSION
RESOURCES
FREE BOOK AND NEWSLETTER
Google+: Business Marketing and Secret Shortcuts!Google+ has exploded on the Social Media scene! Active just since July of 2011, Google+ is rapidly becoming the premier Social Media Network.What is so different about Google+? Why should you consider using this Social Media Platform?
Google+ is changing the way we approach Social Media! Discover why it is so important to not be left behind as Google+ grows at an unprecedented rate!
12 Marketing Secrets: A compilation of 12 marketing secrets for small businesses and consultantsPraise for this book from an Amazon reviewer:"This marketing book is jammed full of tactics to take your business to the next level, As the former owner of a brick and mortar business, this book is one that I wish I had available to me back then. Now running an online business I found this to be a very valuable asset in leaning how to leverage my marketing efforts...."
If you've been in business for any length of time, you know that customers are the life blood of the business. No customers, no business. In working with different clients across the world, the number one question/problem I encounter is "How do I get more customers?"
Getting and keeping customers is not hard if you follow the fundamental secrets laid out in this book. They are not hard to understand or implement, but are very powerful.
Some of the things you'll learn in this book include:
-Creation of consistent cash flow
-The single secret to business prosperity
-How to create and use a business image to eliminate price resistance
-Leveraging your marketing so you're more effective
-What a customer needs is not what you should sell them
-The key principle that is required to take your business to the next level
This guide is designed for small business owners, consultants, and anyone else who deals directly with clients. It is laid out in a simple, easy to read format.
Facebook for Business: How To Market Your Business on Facebook and Get More Sales, New Customers and Brand AwarenessWhat You Get:*****************
100 Pages of EXCLUSIVE content
+ Bonus of 50 tips, taken from Real experience
+ Case Studies!
3 Tips You May Not Have Heard of to Make Facebook Work Harder For You:
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Tip #1 - This Very Important: The person who is creating the fan page for your business is the Administrator of the page!
The creator of the page can be removed from your fan page later on, only if you will remove him!
Sure you can add many administrators to your fan page ,however, I am aware of a big problem that businesses & companies have right now:
an employee or someone you asked for, created your fan page for you and you are no longer in a business relations with him.
So, now he can remove all admins and hold you as a "hostage" and you get stuck with nothing you can do!
Tip #2 - iPhone lets you update your Fan Page
iPhone's Facebook application is number 1 among all other applications on the apples' app store!
users update their Facebook status on the go by iPhone and interact with users and brands they are fan of.
This is big! They don't need to be in front of a computer to login to Facebook.
What does it mean to you? It's a big chance for you to update live content on the go.
Tip #3 - This is a BIG one, so take close attention:
Automated posts are the desire of every fan page owner. With "Notes" application you can import your RSS feeds from your blog / website.
("RSS" is a family of web feed formats used to publish frequently updated works such as blog entries, news headlines, audio, and video in a standardized format. If you don't know if you have RSS support in your website, please ask a webmaster).
Every post you will have on your website / blog will be published automatically to your Fan Page and straight to all your fans news feed! (It may take a while sometimes.)
From The Author:
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In the last three years, I have been in charge of many ad campaigns and strategic moves on Facebook for many companies.
The HUGE benefit for you is that you don't need to have a big advertising budget to spend on marketing with Facebook
because we've already done it for you!
After all, when you do online marketing you need try different strategies until you find the right one;
"until" is the scenario of injecting advertising budget "until" things go well. I am talking about "getting" in this book:
getting more online sales, leads and branding by using my experience.
This is why I think that by using this book you can use our "spent budget" and learn from our experience.
You can do it on your own without listening to me,
but in most cases if you are not a trained online marketer you don't have the insights I've received in the last three years.
I suggest that you read the information carefully, even if you think that you already KNOW what to do (and I see many of those assumptions every day).
On top of that, my experience in the high tech world as a computer engineer surely brings valuable insights to this book,
so If you really want to learn what do and how to do it on Facebook, please open your mind.
Some Interesting Content: (from Table of contents)
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1. Who is this book for?
2. Why Facebook? Why NOW?
2.2 So what are potential customers of yours are doing right now?
2.4 The basics three elements: Personal Profile, Fan Page, Group
2.6 Official Page / Fan Page
2.8 "Who" Do I recommend to make an administrator?
Three Keys to Using A Facebook Fan Page
2.8.1 Business IS personal on Facebook
2.8.2 Update, Update and Update your Facebook Page!
2.8.3 News Feed is FREE Advertising for your business
2.9 Facebook Fan Pages vs. User Profiles
According to wikipedia search engine optimization (seo) is defined as the process of improving the quality and volume of traffic to a website in the natural organic search engine listings. There are however a lot more facets to it than that. Seo is usually slotted into 2 different areas. One is known as on page optimization, the other as off page optimization. Search engine optimization is a process that can be constantly improved. But why would you want to? To get higher results in the search engines of course.
Google are the clear market leaders in the search engine industry. With the most user queries, getting to the top of Google can do wonders for your business. To highlight this point further an eye tracking study by the Cornell group found that the number 1 site listed in Google gets 50% of the click throughs. The site listed at the bottom of Google’s interface, namely the number 10 listed site receives a paltry 2% of click throughs. The more clicks a site gets, the more viewers it receives. Just by the sheer law of percentages, more viewers equates to more business. Obviously you need to have a product or service that people are looking for.
So how do you do seo? You can try and learn it yourself. It’s actually best to learn what it is and how to apply it. But all major websites employ seo firms to do the work for them. Smart smaller business also employ seo consultants as well as they can soon outrank their competitors and reap the financial benefits.
On page optimization refers to having the appropriate domain name, content, page titles, keyword tags and descriptive tags placed inside your website html code. On page work is easier to address than off page optimization which involves link building and promotion. Off page promotion should be carried out as long as you maintain an internet presence, so if you’re planning to stick around for a while on the net, add it to your itinerary. If you don’t keep up with your off page optimization work your competition can soon outstrip you in the search engine ranking results.
If you find your website lagging behind your competitors or if you simply want to start a new business, employ an seo firm to assess the market. They can tell you if your chosen keywords are too competitive and point you in the direction of profitability. That way you can decide whether to pursue your chosen market area, or fine tune your thinking before you enter a particular market.
Seo City are an seo firm speicalizing it the seo services Northern Ireland And UK markets. Find out more about their search engine optimization techniques by following the link.
