A Lean Marketing Revolution: The Timeless-Know How PrinciplesFor decades, someone breaking into business had a tough time learning the secrets to marketing. The only solution was a study of numerous books containing hundreds of mind-numbing pages. Say "goodbye" to those days!
Now available is a short, easy to read, condensed version of the key principles of marketing, writen as, "A Lean Marketing Revolution."
A Lean Marketing Revolution, condense hundreds of pages of current text on marketing into a more easily understood format.
The result is a dynamic and exciting 46 page booklet which gets to the point rather quickly to drive immediate results, which is quite revolutionary.
A Lean Marketing Revolution was released on July 19, 2011. The booklet topped the bestsellers lists in Amazon’s Kindle division for eBooks in the first two weeks of release, quickly reaching the following ratings: number one (#1) as a bestseller in multilevel Marketing; number twenty-four (#24) as a bestseller in Advertising, number thirty-six (#36) in Marketing; number seven (#7) as a bestseller in Business Development; and, finally, number one (#1) as the hot new bestseller in Advertising, Marketing, and Business.
Duct Tape Marketing: The World's Most Practical Small Business Marketing GuideDuct Tape Marketing is the small business marketing road map - A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market and grow their businesses.
This guide combines insights gained from over twenty years of successfully working, in the field, with real-life small businesses.
There are no theoretical complexities presented in Duct Tape Marketing - just simple, effective and affordable marketing that sticks.
CAREFUL! Duct tape is a serious tool... it sticks where you put it. So are the ideas in this book. If you're ready to make a commitment and are willing to make something happen, John's book is a great place to start. --Seth Godin, author of Purple Cow
For all those who wonder why John Jantsch has become the leading advisor and coach to small businesses everywhere, Duct Tape Marketing is the answer. I have never read a business book that is as packed with hands-on, actionable information as this one. There are takeaways in every paragraph, and the success of John's blog is living proof that they work. Duct Tape Marketing should be required reading for anyone who is building a business, or thinking about it. --Bo Burlingham, editor-at-large, Inc. magazine, and author of Small Giants: Companies That Choose To Be Great Instead of Big
Duct Tape Marketing is a worthy addition to the growing library of how-to books on small business marketing -- concise, clear, practical, and packed with great ideas to boost your bottom line. --Bob Bly, author of The White Paper Handbook
With the world suffering from depleted reserves of trust, a business that sells plenty of it every day tends to create the most value. The great thing about trust as a product feature is that it delivers exceptional returns. With this book, John Jantsch has zeroed in on exactly what small businesses need to sell every day, every hour. --Ben McConnell, co-author of Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
John Jantsch has provided small businesses with the perfect perspective for maximizing all marketing activities - offline and on. Jantsch has the plan to help you thrive in the world of business today. Read it, all your competitors will. --John Battelle, cofounding editor or Wired and author of The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
Duct Tape Marketing is a great read for anyone in business. It has fresh ideas laid out in a practical and useable way. I highly recommend this book for growing any business. --Dr. Ivan Misner, Founder of BNI and Co-author of the New York Times bestseller, Masters of Networking
30 Ways to Boost Traffic to Your Website TODAY (Marketing Matters)***WARNING: DO NOT BUY THIS GUIDE UNLESS YOU ARE PREPARED TO DEAL WITH TONS OF TRAFFIC TO YOUR SITE!***Every single internet business is in search of the Holy Grail of online marketing: TRAFFIC.
However, many traditional marketers and businesses have little idea how to go about getting traffic, or even what to do with their traffic once they get it.
In this second edition of this popular 20-page special report, top internet marketers Jeff Hamilton and Evelyn Trimborn give you 30 tried and tested ways to get more traffic to your site TODAY. Not in a week or month, but starting RIGHT NOW.
One technique will glean more traffic for you. Using all 30 of these powerful methods will start driving considerable amounts of traffic to your site, for both lead generation and sales.
***PLUS, all new for 2012: FOUR more top strategies, AND all the reasons why you want to keep an eye on 1 particular site if you want to market and drive traffic like a pro--even if you have no budget for marketing!
If you are willing to invest the time in your online business, you can boost traffic to your website NOW by downloading this guide today and following these tried and tested tactics.
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AUDIENCE:
New website owners
People thinking about launching a website
Business owners with a website that is not performing as well as they would like.
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ABOUT THE AUTHORS
Jeff Hamilton and Evelyn Trimborn are popular marketers and bloggers on a variety of sites, including technology-leadership.com and insidersecretscorp.com.
Jeff is an expert on technology and finance and the author of almost a dozen titles on finance, capital, and technology.
Evelyn is the author of more than 2 dozen non-fiction titles on Internet marketing, small business success tactics, and personal finance.
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TABLE OF CONTENTS
INTRODUCTION
CHAPTER 1: THIRTY WAYS TO BOOST TRAFFIC TO YOUR SITE TODAY
CHAPTER 2: FOUR MORE BONUS WAYS TO BOOST TRAFFIC TO YOUR SITE TODAY
CONCLUSION
RESOURCES
FREE BOOK AND NEWSLETTER
12 Marketing Secrets: A compilation of 12 marketing secrets for small businesses and consultantsPraise for this book from an Amazon reviewer:"This marketing book is jammed full of tactics to take your business to the next level, As the former owner of a brick and mortar business, this book is one that I wish I had available to me back then. Now running an online business I found this to be a very valuable asset in leaning how to leverage my marketing efforts...."
If you've been in business for any length of time, you know that customers are the life blood of the business. No customers, no business. In working with different clients across the world, the number one question/problem I encounter is "How do I get more customers?"
Getting and keeping customers is not hard if you follow the fundamental secrets laid out in this book. They are not hard to understand or implement, but are very powerful.
Some of the things you'll learn in this book include:
-Creation of consistent cash flow
-The single secret to business prosperity
-How to create and use a business image to eliminate price resistance
-Leveraging your marketing so you're more effective
-What a customer needs is not what you should sell them
-The key principle that is required to take your business to the next level
This guide is designed for small business owners, consultants, and anyone else who deals directly with clients. It is laid out in a simple, easy to read format.
Twitter: Business Marketing Tips, and Secret Shortcuts!Twitter is amazing. There are over 2,300 Tweet made every second. Yet, it is so simple! It is simple, but a little complicated.Many people are easily frustrated with Twitter and never come back. From a Business perspective that is not the best decision.
Your Clients are on Twitter and they are talking about the things they are doing and the Business experience that just had with companies just like yours.
As Small Business Owners and Entrepreneurs we must approach Social Media in such a way that our Clients are happy they used our Products or Services and want to tell others about their outstanding way they were treated by your Business!
Never before in the history of Business has it been possible to such an opportunity to understand how well your Business is doing with your client base!
Simplicity is the ultimate sophistication.
Discover how Twitter can make a difference in just minutes! You will wonder how you were able to do Business without Twitter!
It is a good practice for hoteliers to be involved in social media as their business will benefit from it. Social Media is ever growing in importance, not just as a means for interacting with c customers, but also because it influences search and ranking of the hotel. Hotels that utilize Social Media in the right way may see major returns in online placement and revenue.
But how to boost social media and assess the ROI in the hotel industry? Be it a passing craze, as some people argue, Social Media is today the fastest growing component of Internet Marketing as far as new users are concerned. Facebook boasts more than 250 million users and 120 millions log in every day. Even though at first Facebook was considered to be a toy for teenagers and college students, now, according to facebook.com, two thirds of its users are out of college, while the fastest growing demographic segment is people over 35.
Social media allows you to establish a straightforward connection with your customers in a way that previous media was unable to. You can initiate a one-to-one relationship in which you may get repeated feedback on how your customers are picking up your marketing messages and products.
With Social Media you can show your expertise in your niche market and with blogs, twitter, facebook, etc, you can be perceived as an expert in your destination. People are more keen to buy and follow blogs and tweets from experts.
Customer reviews and user-generated content determine hoteliers’ notion of Social Media. While consumer reviews are particularly crucial and a potential profit for hotels receiving good reviews (just as the opposite is a penalizing), Social Media goes beyond just that into numerous other social media channels.
Finally, Social Media optimization is the next generation of Internet Marketing. Today, Search Engines give high relevance to businesses connected through various social media channels, resulting in higher ranking in search engines, and thus more internet visibility.
Yet, how to do Social Media Optimization in the best way for hotels? These strategies may be useful for hotels that do not already have a Social Media strategy and wants to experiment in Social Media without a major investment. The main Social Media goals for such hotels can consist of:
1. User-Generated Content Channels like Trip Advisor 2. Facebook Profile 3. Twitter profile 4. YouTube video channels 5. Flickr photo profile 6. Myspace profile 7. A Blog in which you may add specials and any recommendations on what to do in your destination.
It’s easy for a hotel to set up these channels without the help of an expert or alternatively employ a company that can do that. At any rate, here are a few points that need to be taken into consideration while opening up these profiles:
1. Channels need to be tagged with suitable keywords 2. Channels need to have a link to your hotel website and vice-versa. 3. Interlink the channels through a plug-in so that the content you upload in one platform is mechanically loaded in the others. The benefit of interlinking is that a post on your blog automatically goes to Facebook and Twitter. Any pictures posted on Flickr automatically show up on your Facebook and Myspace profiles, etc.
What needs to be done after all those channels are set up? The key to Social Media optimization is being actively involved in these channels and initiate conversations. These conversations might be started in two different ways:
1. User generated Content: hotels should track the added reviews every week and answer whenever they require a follow up. Even an negative review about a hotel can be transformed into a strategic marketing pro with the proper response from the management.
2. Social Media Channels: channels such as Facebook, Myspace and Twitter allow the hotel to be part of a community that shares common interests with it. Being part of these groups enables the hotel to constantly interact with the group and gain relevance in the field. For example a hotel can:
Join communities that share interests, such as destination, golf, beach, mountains. – Discuss any initiatives of your property, like pet-friendly, environmental programs, etc. Talk about the activities that can be done in your destination, an attraction, an event, anything interesting going on in your city. If there is a conference or an event in the area, join their social media group and offer specials and packages for that event. Make a photo album of the hotel, and keep the pictures updated on flickr, facebook. Post videos on youtube or facebook, etc.
After all these steps are made and having seen some results with these strategies, hotel can try more advanced and focused actions. To go on with more aggressive strategies, one should track the success of one’s social media efforts. Here is how.
By tracking the hotel’s social media buzz. EBuzz Connect, for example, is a Social Media Management System dedicated to the hospitality and travel industries. This product by Milestone manages online reputation and social media channels from a single integrated tool. This is just one of many other devices out there that allow you to find what people are saying about you and your business on various channels and track your performances month over month to gauge whether the social media strategies are successful.
- By Measuring the ROI revenues, website leads and revenue generated
The Return on Investment from social media channels is more difficult to track compared to the social media buzz. The conversion from Social Media Marketing strategies occurs on different channels. From the social media channels, for example, a customer will book on a hotel website or on the phone though they might have found the hotel on Facebook or on Twitter. The best way to track the conversion from social media channels is to measure the leads (website traffic) generated from the social media channels. This is easily done using simple website analytics tools. Using conversion ratios, you can obtain a fairly accurate estimate of the ROI from your social media channels.
In addition, to assess the ROI and success of the social media strategies the hotel can monitor the impact of social media optimization on its search engine results. By typing your hotel’s name on the search engines, after the first couple of results which should be your hotel website, you should find listings from the 3rd party affiliate websites. With persistent social media optimization, you should see that universal search results will help your hotel’s social media channels gain relevance in the search results pages. That ensures that all the leads come directly to you and is an indicator that your overall search engine recognition is growing.
Even though the abovementioned techniques are less objective than measuring conversions from paid search advertising or banner advertising, these systems provide hotels with a reasonably good notion of the returns and effectiveness of the social media operation. Future technologies will indeed offer more accurate ways to measure social media effectiveness.
Stefano Maranzana is PR Director for EPOQUE HOTELS, and AVANTGARDE HOTELS
