Duct Tape Marketing: The World's Most Practical Small Business Marketing GuideDuct Tape Marketing is the small business marketing road map - A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market and grow their businesses.
This guide combines insights gained from over twenty years of successfully working, in the field, with real-life small businesses.
There are no theoretical complexities presented in Duct Tape Marketing - just simple, effective and affordable marketing that sticks.
CAREFUL! Duct tape is a serious tool... it sticks where you put it. So are the ideas in this book. If you're ready to make a commitment and are willing to make something happen, John's book is a great place to start. --Seth Godin, author of Purple Cow
For all those who wonder why John Jantsch has become the leading advisor and coach to small businesses everywhere, Duct Tape Marketing is the answer. I have never read a business book that is as packed with hands-on, actionable information as this one. There are takeaways in every paragraph, and the success of John's blog is living proof that they work. Duct Tape Marketing should be required reading for anyone who is building a business, or thinking about it. --Bo Burlingham, editor-at-large, Inc. magazine, and author of Small Giants: Companies That Choose To Be Great Instead of Big
Duct Tape Marketing is a worthy addition to the growing library of how-to books on small business marketing -- concise, clear, practical, and packed with great ideas to boost your bottom line. --Bob Bly, author of The White Paper Handbook
With the world suffering from depleted reserves of trust, a business that sells plenty of it every day tends to create the most value. The great thing about trust as a product feature is that it delivers exceptional returns. With this book, John Jantsch has zeroed in on exactly what small businesses need to sell every day, every hour. --Ben McConnell, co-author of Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
John Jantsch has provided small businesses with the perfect perspective for maximizing all marketing activities - offline and on. Jantsch has the plan to help you thrive in the world of business today. Read it, all your competitors will. --John Battelle, cofounding editor or Wired and author of The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
Duct Tape Marketing is a great read for anyone in business. It has fresh ideas laid out in a practical and useable way. I highly recommend this book for growing any business. --Dr. Ivan Misner, Founder of BNI and Co-author of the New York Times bestseller, Masters of Networking
A Lean Marketing Revolution: The Timeless-Know How PrinciplesFor decades, someone breaking into business had a tough time learning the secrets to marketing. The only solution was a study of numerous books containing hundreds of mind-numbing pages. Say "goodbye" to those days!
Now available is a short, easy to read, condensed version of the key principles of marketing, writen as, "A Lean Marketing Revolution."
A Lean Marketing Revolution, condense hundreds of pages of current text on marketing into a more easily understood format.
The result is a dynamic and exciting 46 page booklet which gets to the point rather quickly to drive immediate results, which is quite revolutionary.
A Lean Marketing Revolution was released on July 19, 2011. The booklet topped the bestsellers lists in Amazon’s Kindle division for eBooks in the first two weeks of release, quickly reaching the following ratings: number one (#1) as a bestseller in multilevel Marketing; number twenty-four (#24) as a bestseller in Advertising, number thirty-six (#36) in Marketing; number seven (#7) as a bestseller in Business Development; and, finally, number one (#1) as the hot new bestseller in Advertising, Marketing, and Business.
Google+: Business Marketing and Secret Shortcuts!Google+ has exploded on the Social Media scene! Active just since July of 2011, Google+ is rapidly becoming the premier Social Media Network.What is so different about Google+? Why should you consider using this Social Media Platform?
Google+ is changing the way we approach Social Media! Discover why it is so important to not be left behind as Google+ grows at an unprecedented rate!
Twitter: Business Marketing Tips, and Secret Shortcuts!Twitter is amazing. There are over 2,300 Tweet made every second. Yet, it is so simple! It is simple, but a little complicated.Many people are easily frustrated with Twitter and never come back. From a Business perspective that is not the best decision.
Your Clients are on Twitter and they are talking about the things they are doing and the Business experience that just had with companies just like yours.
As Small Business Owners and Entrepreneurs we must approach Social Media in such a way that our Clients are happy they used our Products or Services and want to tell others about their outstanding way they were treated by your Business!
Never before in the history of Business has it been possible to such an opportunity to understand how well your Business is doing with your client base!
Simplicity is the ultimate sophistication.
Discover how Twitter can make a difference in just minutes! You will wonder how you were able to do Business without Twitter!
Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and OffSimple, powerful marketing strategies every business can afford to implementThere's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more than 100 ideas to help any small business owner or marketer generate new revenue--with little or no marketing budget.With both Internet-based and creative offline ideas, you'll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, grow a loyal audience that devours your content, and spread the word about any product, service, cause or personality.
- Use simple videos as promotional power tools
- Hold an eBay auction for publicity purposes (author Jim Cockrum made over $30,000 and earned tons of free publicity from just one auction)
- Find the perfect online partners that can take you to the next level quickly...and more!
If you want to get free publicity, really, top-notch publicity, you should consider appearing on national TV talk shows.
National shows, especially the talk shows, will want to see examples of you being interviewed on camera. That’s why it’s a good idea to get on TV in your hometown and in other markets, if your budget allows for travel. Being on several shows also increases your credibility and makes you a more likely candidate for a national show.
Local shows will probably not pay your expenses, but national ones often do, so plan accordingly.
Try to get the producer of each show you are interviewed on to make a copy of the interview. When you have done several TV shows, copy them all to a single videotape or DVD that you can send with your media kit as a demo.
When you are trying to get booked on a national show, you will probably need to send them a complete media kit.
It is important to watch several episodes of each show you want to appear on, so you will be familiar with the kinds of topics they do and do not cover and how they handle them. Adapt your pitch or hook specifically for them.
Many people think that getting on the The Oprah Winfrey Show is the Holy Grail of talk show interviews. A single appearance on her wildly popular show can launch your book to the top of the bestseller lists in a few days. It can also have amazing results for your product or service.
Approaching The Oprah Winfrey show is much different from what you would do for other shows. Oprah tends to focus on specific topics, rather than on individuals, unless they happen to be celebrities.
So the best way for you to be booked on Oprah is to create a compelling topic, suggesting yourself and some other experts you know. Be sure to get their approval first.
At this writing you can actually pitch your idea on the show’s website. It also lists upcoming topics that you might be appropriate for. It’s a great way to get free publicity.
Danek S. Kaus is the author of “You Can Be Famous! Insider Secrets to Getting Free Publicity.” If you want to learn more publicity secrets Visit his site
