Karri Levens

Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide

Duct Tape Marketing is the small business marketing road map - A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market and grow their businesses.

This guide combines insights gained from over twenty years of successfully working, in the field, with real-life small businesses.

There are no theoretical complexities presented in Duct Tape Marketing - just simple, effective and affordable marketing that sticks.

CAREFUL! Duct tape is a serious tool... it sticks where you put it. So are the ideas in this book. If you're ready to make a commitment and are willing to make something happen, John's book is a great place to start. --Seth Godin, author of Purple Cow

For all those who wonder why John Jantsch has become the leading advisor and coach to small businesses everywhere, Duct Tape Marketing is the answer. I have never read a business book that is as packed with hands-on, actionable information as this one. There are takeaways in every paragraph, and the success of John's blog is living proof that they work. Duct Tape Marketing should be required reading for anyone who is building a business, or thinking about it. --Bo Burlingham, editor-at-large, Inc. magazine, and author of Small Giants: Companies That Choose To Be Great Instead of Big

Duct Tape Marketing is a worthy addition to the growing library of how-to books on small business marketing -- concise, clear, practical, and packed with great ideas to boost your bottom line. --Bob Bly, author of The White Paper Handbook

With the world suffering from depleted reserves of trust, a business that sells plenty of it every day tends to create the most value. The great thing about trust as a product feature is that it delivers exceptional returns. With this book, John Jantsch has zeroed in on exactly what small businesses need to sell every day, every hour. --Ben McConnell, co-author of Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force

John Jantsch has provided small businesses with the perfect perspective for maximizing all marketing activities - offline and on. Jantsch has the plan to help you thrive in the world of business today. Read it, all your competitors will. --John Battelle, cofounding editor or Wired and author of The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

Duct Tape Marketing is a great read for anyone in business. It has fresh ideas laid out in a practical and useable way. I highly recommend this book for growing any business. --Dr. Ivan Misner, Founder of BNI and Co-author of the New York Times bestseller, Masters of Networking

Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and OffSimple, powerful marketing strategies every business can afford to implementThere's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more than 100 ideas to help any small business owner or marketer generate new revenue--with little or no marketing budget.
With both Internet-based and creative offline ideas, you'll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, grow a loyal audience that devours your content, and spread the word about any product, service, cause or personality.

• Use simple videos as promotional power tools
• Hold an eBay auction for publicity purposes (author Jim Cockrum made over $30,000 and earned tons of free publicity from just one auction)
• Find the perfect online partners that can take you to the next level quickly...and more!

Grow a successful business without letting your marketing budget tell you "No." Jim Cockrum has proven that the most powerful marketing strategies are the cheapest.

Twitter: Business Marketing Tips, and Secret Shortcuts!Twitter is amazing. There are over 2,300 Tweet made every second. Yet, it is so simple! It is simple, but a little complicated.

Many people are easily frustrated with Twitter and never come back. From a Business perspective that is not the best decision.

Your Clients are on Twitter and they are talking about the things they are doing and the Business experience that just had with companies just like yours.

As Small Business Owners and Entrepreneurs we must approach Social Media in such a way that our Clients are happy they used our Products or Services and want to tell others about their outstanding way they were treated by your Business!

Never before in the history of Business has it been possible to such an opportunity to understand how well your Business is doing with your client base!

Simplicity is the ultimate sophistication.

Discover how Twitter can make a difference in just minutes! You will wonder how you were able to do Business without Twitter!

12 Marketing Secrets: A compilation of 12 marketing secrets for small businesses and consultantsPraise for this book from an Amazon reviewer:

"This marketing book is jammed full of tactics to take your business to the next level, As the former owner of a brick and mortar business, this book is one that I wish I had available to me back then. Now running an online business I found this to be a very valuable asset in leaning how to leverage my marketing efforts...."


If you've been in business for any length of time, you know that customers are the life blood of the business. No customers, no business. In working with different clients across the world, the number one question/problem I encounter is "How do I get more customers?"

Getting and keeping customers is not hard if you follow the fundamental secrets laid out in this book. They are not hard to understand or implement, but are very powerful.

Some of the things you'll learn in this book include:

-Creation of consistent cash flow
-The single secret to business prosperity
-How to create and use a business image to eliminate price resistance
-Leveraging your marketing so you're more effective
-What a customer needs is not what you should sell them
-The key principle that is required to take your business to the next level

This guide is designed for small business owners, consultants, and anyone else who deals directly with clients. It is laid out in a simple, easy to read format.

Facebook for Business: How To Market Your Business on Facebook and Get More Sales, New Customers and Brand AwarenessWhat You Get:
*****************
100 Pages of EXCLUSIVE content

+ Bonus of 50 tips, taken from Real experience

+ Case Studies!


3 Tips You May Not Have Heard of to Make Facebook Work Harder For You:
***************************************************************************************
Tip #1 - This Very Important: The person who is creating the fan page for your business is the Administrator of the page!

The creator of the page can be removed from your fan page later on, only if you will remove him!
Sure you can add many administrators to your fan page ,however, I am aware of a big problem that businesses & companies have right now:
an employee or someone you asked for, created your fan page for you and you are no longer in a business relations with him.
So, now he can remove all admins and hold you as a "hostage" and you get stuck with nothing you can do!

Tip #2 - iPhone lets you update your Fan Page
iPhone's Facebook application is number 1 among all other applications on the apples' app store!
users update their Facebook status on the go by iPhone and interact with users and brands they are fan of.
This is big! They don't need to be in front of a computer to login to Facebook.

What does it mean to you? It's a big chance for you to update live content on the go.

Tip #3 - This is a BIG one, so take close attention:
Automated posts are the desire of every fan page owner. With "Notes" application you can import your RSS feeds from your blog / website.
("RSS" is a family of web feed formats used to publish frequently updated works such as blog entries, news headlines, audio, and video in a standardized format. If you don't know if you have RSS support in your website, please ask a webmaster).

Every post you will have on your website / blog will be published automatically to your Fan Page and straight to all your fans news feed! (It may take a while sometimes.)


From The Author:
*******************
In the last three years, I have been in charge of many ad campaigns and strategic moves on Facebook for many companies.

The HUGE benefit for you is that you don't need to have a big advertising budget to spend on marketing with Facebook
because we've already done it for you!

After all, when you do online marketing you need try different strategies until you find the right one;
"until" is the scenario of injecting advertising budget "until" things go well. I am talking about "getting" in this book:
getting more online sales, leads and branding by using my experience.

This is why I think that by using this book you can use our "spent budget" and learn from our experience.

You can do it on your own without listening to me,
but in most cases if you are not a trained online marketer you don't have the insights I've received in the last three years.
I suggest that you read the information carefully, even if you think that you already KNOW what to do (and I see many of those assumptions every day).

On top of that, my experience in the high tech world as a computer engineer surely brings valuable insights to this book,
so If you really want to learn what do and how to do it on Facebook, please open your mind.


Some Interesting Content: (from Table of contents)
*****************************
1. Who is this book for?

2. Why Facebook? Why NOW?

2.2 So what are potential customers of yours are doing right now?

2.4 The basics three elements: Personal Profile, Fan Page, Group

2.6 Official Page / Fan Page

2.8 "Who" Do I recommend to make an administrator?

Three Keys to Using A Facebook Fan Page

2.8.1 Business IS personal on Facebook

2.8.2 Update, Update and Update your Facebook Page!

2.8.3 News Feed is FREE Advertising for your business

2.9 Facebook Fan Pages vs. User Profiles

Social media is currently among the list of hottest fads using the web. This definitely works in your favor as a businessperson or marketing manager. Social media marketing makes it possible discover new customers and stay in touch with the ones you have already. The following are generally some suggestions on effective uses of social media marketing.

Listen to what your customers say. When you get feedback, respond to it quickly and thank those for sharing it with you. Follow up questions are great as they will assist you to to best fulfill the customer’s needs. Paying close focus on what your customers are saying will highlight certain patterns that could be enlightening to you, so keep notes on what you read. Blogs written as a result of actual employees are a great way to provide content for a customers which is usually informative and thrilling. Through these blogs and forums, your customers get an inside look at the inner workings of your business. This serves for a window into ones business’ culture, atmosphere and operations which were used to provide the products and services your clientele come to you for. A customer that is aware of the inner workings to your business may well trust it much more.

Link social networking with printed promotion. Advertise the link to your social network profile on any print materials you distribute. Have a pic contest that relates to the content, or show these what you are trying to do online. Don’t overuse Twitter by sharing items which were around for decades and don’t have anything new concerning them. Do not waste your followers’ time by posting an issue for no visible purpose. Share those things that you think are of interest, exciting or informative. The information you provide should fascinate most people. Do not accomplish any surveys or even quizzes that do not have to do with ones products.

You can use sites like Youtube to help give yourself attention through email marketing. Allowing consumers to preview your solutions on YouTube will give you an advantage, for your customers will have a better understanding regarding the products you will be marketing. This will increase the chances that visitors is likely to make purchases.

One great, easy method to increase your social networking followers is to add exclusive offers, coupons and discounts for people that “like” your page or follow you. Your customers will enjoy access limited offers and you will be more likely to own something from you. Help visitors easily share your blog posts with their own friends. You should always add a Facebook share button on top or bottom to your posts. This is an extra step and it may need some more time period, but it can make a huge difference.

Know how to use each social media site, you’ll be all set to market properly. For example, learning to employ Twitter’s postage time will allow you to isolate a specific tweet into a permalink. This is a sensible way to build links to your single Tweet, rather than forcing people to search through your entire feed. To keep your email marketing efforts interesting together with informative, create and article YouTube interviews with experts inside your field. Customers might appreciate the interesting content, and by associating yourself with these people, you make your enterprise look smart together with reliable too. Your customers will be more likely to trust you and stick to your advice.

Host employee blogs and feature them on your internet-site to attract potential customers. Blogs like these can allow others a overall look into what your enterprise is like. They can get a better knowledge of the values of your company, as well as the production process. Customers shop and spend cash with establishments people trust, and such a honest open transparency can be a really effective road to engendering rely on.

Create enticing headlines. Most of enough time, the headlines are people notice concerning posts on social sites. Therefore, your headline should grab the readers’ particular attention and entice them to read more. A captivating headline could help get noticed, and if it’s boring, chances are you’ll end up ignored.

Finding the proper way to promote your business through email marketing will help to extend your company’s equality. When your business is seen and accessible in the social networks, it’s going to successfully grow. Continue to seek information to work with you, and use the fantastic advice you learned here and get started!

Think differently about social networking. It’s no longer simply place to enjoy game after performance and post surprising status updates. It can be a very business friendly environment where one can captivate an audience and cultivate more customers. Since you may went over this informative article, you should be all set to use social media to its comprehensive potential. Log on your favorite site and get started.

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